ORILLIA, Ont. - Ontario Provincial Police say distracted driving is becoming the No. 1 killer on the roads.

Kicking off a new campaign this month, OPP say distracted driving accounted for more deaths last year than impaired or speed-related incidents in crashes they investigated.

Their statistics say 78 people died in distracted driving-related collisions in 2013, compared to 57 impaired driving deaths and 44 speed-related deaths.